Brand Assets
Helpful guidelines for the branding and downloadable assets for your convenience.
Brand Logo & Name
The “Tewkesbury Yoga” brand Name uses the Mark Script font and spelled in two words, with a capital “T” and capital “Y”.
We appreciate you taking this into consideration whenever using the Tewkesbury Yoga brand name.
Typography
The text styles and fonts used across the site. These styles are set as a Global Defaults. Any deviation from these should seek approval from the site owner and designer.
Default Text Font
This is the main body font that is used across the whole site. Its font is Open Sans. Default size is 14.
Heading 1
H1: The main heading of a page, typically representing the page’s title or the main topic. It’s font is Mark Script. Default size is 40px.
Heading 4
H4: Can be used for further sub-sections within H3, but are less common and usually reserved for more detailed information. It’s font is Mark Script. Default size is 19px.
Heading 2
H2: text is to be used as the subpage title. It’s font is Mark Script. Default size is 30px.
Heading 5
H5: Can be used for further sub-sections within H4, but are uncommon and usually reserved for more detailed information. It’s font is Mark Script. Default size is 16px.
Heading 3
H3: Used for sub-sections within H2 headings, providing further detail. It’s font is Mark Script. Default size is 23px.
Heading 6
H6: Can be used for further sub-sections within H4, but are uncommon and usually reserved for more detailed information. It’s font is Mark Script. Default size is 14px.
Primary Colours
The main colours and hex value used within the site
#FCF0E2
(252,240,226)
#2A343E
(42,52,62)
#344B5B
(52,75,91)
#7EBEC5
(126,190,197)
Logo Colours
The colours and hex value used within the logo.
#92C83E
(146,200,62)
#39AE49
(57,174,73)
#0092AF
(0,146,175)
#4A5462
(74,84,98)
#FAE9D4
(250,233,212)
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